BoingBoing.net—redesign. Our goals: Improved readability with updated typography. Visual separation between posts and header sizing facilitating ease in scanning. Switching the columns–not only allowed for easier access to content on most mobile devices, but also helped readability. The two slim ad columns combined to one gives BoingBoing the option for a larger advertiser-friendly banner. Revealing navigation by granting it a real role on the page. Introduce a new sister site, BoingBoing Gadgets, with a simple "on/off" switch-style navigation function. AND... accomplish the above while retaining the clean white look of classic BoingBoing.